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What is collective management of copyright
and related rights?
There are many cases where for practical reasons that relate to certain types of use, individual management of rights is virtually impossible. An author is not physically capable of monitoring all uses of his or her works. An author cannot, for instance, contact every single radio or television station to negotiate licences and remuneration. Conversely, it is not practical for a broadcasting organization
to seek specific permission from every author each time it wishes to use a copyrighted work.